This innovative course talks about the traditional 4 Ps and the well-known 8 Ps of Marketing (Product, Price, Place, Promotion, People, Process, Physical Evidence and Packaging) plus the 9th – P Payment which is advocated by Bryan Law of Fox College of Business.
This two day intensive course talks about the important issues of each element of marketing, from traditional 4 Ps, to the newer 8 Ps and ultimately to the newest concept that we advocate – 9 Ps.
At the end of the program, students will be able to:
► Position a product
► Know the effects of pricing
► Know how to promote a product effectively
► Know how to set distribution channel and target market
► Provide better customer service
► Simplify the buying process hence impress customers
► Give customer a peace of mind
► Improve image and branding without advertising
► Increase sales and lower down cost by providing alternative payment method
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