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The 9 Ps of Marketing

 

 

Introduction

 

This innovative course talks about the traditional 4 Ps and the well-known 8 Ps of Marketing (Product, Price, Place, Promotion, People, Process, Physical Evidence and Packaging) plus the 9th P Payment which is advocated by Bryan Law of Fox College of Business.

 

This two day intensive course talks about the important issues of each element of marketing, from traditional 4 Ps, to the newer 8 Ps and ultimately to the newest concept that we advocate 9 Ps. 

 

At the end of the program, students will be able to:

 

Position a product

Know the effects of pricing

Know how to promote a product effectively

Know how to set distribution channel and target market

Provide better customer service

Simplify the buying process hence impress customers

Give customer a peace of mind

Improve image and branding without advertising

Increase sales and lower down cost by providing alternative payment method

Course Highlights

 

The Mutation of Product

The Pricing Effect

Effective Promotion

The Final Place

People That Sell

A Smooth Process

Physical Evidence to be delivered

Tangible and Intangible Packaging

The Importance of Payment Method

 

Cost (HST not included)

Lecture: $1,950

Corporate Plan (lecture only): Enrollment for 2 - 10% discount

                                            Group of 3 to 6: $4,900 per group

 

Registration

Please download registration form HERE

 

 

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