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Certificate in Contemporary Marketing by Distance Learning

 

This is an intensive 5-day course for students interested in marketing for a general but solid foundation. Emphases are on basic marketing knowledge and skills; examples of how businesses apply the concepts, and exercises for students to apply and explore the concepts of contemporary marketing. 

 

At the end of the program, students will be able to:

 

Have an understanding of marketing principles

Effectively analyze a business venture

Enhance their marketing research skills

Strengthen their selling and promotional skills

Have a better understanding of pricing strategies

Understand the importance of Integrated Marketing Communications

Understand and apply the prevailing marketing concepts

 

Course Outline

 

The Marketing Environment

Marketing Process

SWOT analysis

Consumer Behaviour

Product, Services and Branding Strategies

Place Decisions

Pricing

Integrated Marketing Communications (IMC)

The 9Ps Concept

 

Course fee is $2,950.00, please download registration form from the right or press here.

 

 

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