Certificate
in Contemporary Marketing by Distance Learning
This is an intensive 5-day course for students interested in marketing for a
general but solid foundation. Emphases are on basic marketing knowledge
and skills; examples of how businesses apply the concepts, and exercises
for students to apply and explore the concepts of contemporary
marketing.
At the end of the program, students will be able to:
► Have an understanding of
marketing principles
► Effectively analyze a business
venture
►
Enhance their marketing
research skills
►
Strengthen their selling and promotional skills
►
Have a better understanding of
pricing
strategies
►
Understand the importance of
Integrated Marketing Communications
►
Understand and apply the prevailing marketing
concepts
Course Outline
►
The Marketing Environment
► Marketing Process
►
SWOT analysis
►
Consumer Behaviour
►
Product, Services and Branding Strategies
►
Place Decisions
►
Pricing
►
Integrated Marketing Communications (IMC)
►
The 9Ps Concept
Course fee is $2,950.00, please download registration form from the
right or
press here.