Certificate in Contemporary Marketing Distance Learning is also available - Click Here
Thos intensive 5-day course is created for students who are interested in marketing for a general concept but solid foundation. Emphases are on basic marketing knowledge and skills; examples of how businesses apply the concepts, and exercises for students to apply and explore the concepts of contemporary marketing.
At the end of the program, students will be able to:
► Have an understanding of marketing principles ► Effectively analyze a business venture ► Enhance their marketing research skills ► Strengthen their selling and promotional skills ► Have a better understanding of pricing strategies ► Understand the importance of Integrated Marketing Communications ► Understand and apply the prevailing marketing concepts
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